CHENBING
ZHANG
School of Visual Arts
2026 BFA Design
ins: @cz_adoemial: zcb0229@gmail.com
OLYMPIC BRANDING SERIES
Introduction
This project is an Olympic branding series I created for Reykjavik, the capital of Iceland. In developing the design direction, I conducted research on the local landscape and culture, drawing inspiration from key elements associated with Reykjavik, such as its iconic churches, the mesmerizing Northern Lights, and the city's renowned beer culture.
Given Reykjavik's climate, I chose to focus on Winter Olympic sports, including ice hockey, figure skating, and alpine skiing. For the color palette, I was inspired by the ethereal hues of the Northern Lights, the Olympic rings, and the city's minimalist aesthetic. I
primarily used soft gold and white, complemented by gradient tones, to create a refined and modern visual identity. Through a minimalist approach, I designed sports-related icons and graphics that not only clearly convey the theme but also evoke the
unique cultural and scenic essence of Reykjavik.
Sketch
Logo
My inspiration comes from Hallgrímskirkja, the iconic church located in the heart of Reykjavik, the capital of Iceland. As one
of the tallest buildings in the country,
its construction began in 1940 and
was largely completed by the late 1960s.
Today, Hallgrímskirkja stands majestically
in the bustling city center, resembling a grand pipe organ. It feels as if an invisible hand gently plucks its strings, sending harmonious melodies drifting away with
the winds that sweep across Iceland. This breathtaking structure perfectly embodies the beauty and artistic spirit of Reykjavik, the vibrant capital of Iceland.
In the creation of the logo, I incorporated the colors of the Olympic rings alongside the primary brand color, soft gold, to create a harmonious blend. This combination not only reflects the essence of the Olympic spirit but also showcases the unique
charm of the city .
Ticket
dynamic movement of the human body, integrating lines with shapes to emphasize the motion and energy of the figures.
Poster
Size:8.5*11inSouvenir
For the souvenirs, I specifically chose beer bottle caps as one of the design directions, inspired by Reykjavik’s renowned beer festival. During the Olympic season, I wanted the design to integrate seamlessly into people's daily lives.Inside each bottle cap, I placed icons representing different Olympic events, with each cap featuring a unique sport. On the front, I used a gradient color scheme to represent the Northern Lights, along with the Reykjavik Olympic logo, creating a visually striking and meaningful design.