CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
emial: zcb0229@gmail.com



Poster
  1. Expand your vision
  2. The Outer Worlds
  3. “What a time to be a vibe”

Typography
  1. Animated Typography - WATER
  2. “Women know your rights!”
  3. Helvetica Booklet
  4. SVA Building Guide

Branding
  1. Olympic Branding Series
  2. Artist Exhibition

Motion
  1. Table of Life

Web 
  1. Dolce Vita Editorial Web




SVA BUILDING GUIDE


Introduction



This is my redesigned SVA Building Guide. I combined 3D and 2D elements to visually represent different areas on each floor, as
well as facilities like elevators and staircases. I used a vibrant color palette to align with SVA’s diverse artistic atmosphere. Additionally,
I reduced the guidebook’s size to make it more convenient for users to carry and access anytime, anywhere.

Details

I designed unique icons for each area in
the guidebook, with each icon featuring a distinct color that corresponds to the floor plan, creating a cohesive visual connection. Additionally, I incorporated both Chinese and English languages to enhance readability and accessibility.













Final  Look

Size:  4.25*3.36in