CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
Email: zcb0229@163.com



Poster / Motion Poster
  1. Expand your vision Motion Poster
  2. NASA Artemis Mission Motion Poster

Typography / Editorial Design
  1. Animated Typography - WATER
  2. SN37 Studio Coffee Table Book
  3. XENO Magazine
  4. Helvetica Booklet
  5. SVA Building Guide

Branding
  1. ICP
  2. Hyperboloid Music Label
  3. MOMOYA
  4. Olympic Branding Series

Business Project
  1. BYD 
  2. MAXHUB 
  3. Moutai 

Motion
  1. Table of Life
  2. 4 Different Kinds of Introverts

Packaging
  1. Wild Orchard Tea Shot
  2. PIERREPONT GIN

Interactive
  1. Interactive Fluid

Web 
  1. Dolce Vita Editorial Web


Fine Arts
  1. Paprika
  2. Botanical Garden
  3. Year of the Rabbit
  4. Little Room
  5. Lost Castle








Hyperboloid Music Label



Introduction


This project is a brand redesign for Hyperboloid, a Russian label known for avant-garde, experimental music. Through bold colors, experimental imagery, and audiovisual interaction, the brand becomes both visual and auditory — creating a more dimensional identity.


Logo

The logo design is based on a study of the hyperboloid. As both a mathematical model and an architectural form, the hyperboloid conveys an avant-garde, experimental quality from an artistic perspective. I combined the hourglass shape of the hyperboloid to construct a grid system, which ultimately led to the completion of the logo design.
Business CardIconPosterBannerTicketSouvenirAlbum Cover
Insta  Post
Web Stage