CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
Email: zcb0229@gmail.com



Poster / Motion Poster
  1. Expand your vision Motion Poster
  2. NASA Artemis Mission Motion Poster
  3. The Outer Worlds
  4. “What a time to be a vibe”

Typography
  1. Animated Typography - WATER
  2. “Women know your rights!”
  3. Helvetica Booklet
  4. SVA Building Guide

Branding
  1. Olympic Branding Series
  2. Artist Exhibition
  3. BYD
  4. MAXHUB
  5. Moutai

Motion
  1. Table of Life
  2. 4 Different Kinds of Introverts

Interactive
  1. Interactive Fluid

Web 
  1. Dolce Vita Editorial Web


Fine Arts
  1. Paprika
  2. Botanical Garden
  3. Year of the Rabbit
  4. Little Room
  5. Chinese Dragon
  6. Lost Castle






MAXHUB



Introduction


This project was one of my responsibilities during my internship at BlueFocus, where I focused on developing the brand visual language for MAXHUB. My work included designing the exhibition visual system, creating product launch graphics, editing product launch videos, and producing holiday-themed social media posters. Throughout the project, I primarily used Photoshop, Illustrator, Midjourney, Keling, and Jimeng to complete the design and creative work.


About MAXHUB


MAXHUB is a premium brand dedicated to enterprise collaboration and interactive display solutions. Since its establishment in 2017, MAXHUB has pursued the vision of “Inspiring Efficiency”, providing integrated collaboration solutions for global enterprises, educational institutions, and public organizations. Its product portfolio includes interactive displays, conference panels, LED displays, video conferencing systems, and UC (Unified Communication) products.

More than just a display or interactive device brand, MAXHUB aspires to become a hub that connects people, ideas, and creativity. Its vision is to enable inspiration and collaboration to occur naturally anytime and anywhere, extending from the meeting room to the broader landscape of smart workplaces of the future.

The mission of MAXHUB can be summarized as follows: through technological and design innovation, it helps organizations enhance collaboration efficiency and accelerate digital transformation, making meetings and communication simpler, smarter, and more valuable.


Brand Strategy

Brand Positioning
Target Audience: Enterprises, educational institutions, government organizations.
Competitive Edge: Integration of hardware, software, and AI-driven innovation for end-to-end collaboration solutions.
Emotional Benefit: Confidence in efficient, inspiring teamwork.
points like long battery life, smart systems, and modern aesthetics.
Trust & Reliability — communicating sales milestones and market achievements to reinforce consumer confidence.

Brand Experience Strategy
Visual Identity: Minimalist, modern, and technology-driven design language.
Tone of Voice: Clear, confident, and empowering.
Customer Journey: From discovery → onboarding → daily use → continuous upgrade, ensuring a seamless ecosystem experience.
Touchpoints: Exhibitions, product launches, social media, and global distribution networks.


Product promotional image




Event visual






Main Visual


Holiday Poster