CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
emial: zcb0229@gmail.com



Poster
  1. Expand your vision
  2. The Outer Worlds
  3. “What a time to be a vibe”

Typography
  1. Animated Typography - WATER
  2. “Women know your rights!”
  3. Helvetica Booklet
  4. SVA Building Guide

Branding
  1. Olympic Branding Series
  2. Artist Exhibition

Motion
  1. Table of Life

Web 
  1. Dolce Vita Editorial Web






RICHARD TUTTLE EXHIBITION


Introduction



Richard Dean Tuttle (born July 12, 1941) is an American postminimalist artist known for his small, casual, subtle, intimate works. His art makes use of scale and line. His works span a range of formats, from sculpture, painting, drawing, printmaking, and artist’s books to installation and furniture.

This project is an exhibition and a series of merchandise designs I created for artist Richard Tuttle. His works are characterized by a sense of freshness and tranquility, often incorporating a variety of mediums. I selected several color tones commonly found in his works—such as khaki, soft green, and off-white—to design a range of exhibition-related materials, including postcards, a website, books, banners, and more. This cohesive visual approach allows viewers to quickly grasp the essence of Richard Tuttle's artistic style while experiencing the exhibition.

 

Poster

Size：8.5*11in


In my poster, I incorporated one of Richard Tuttle’s Color Drawings. Since his works often feature a minimalistic, gray-toned palette, they evoke a sense of tranquility and ambiguity for the viewer.

Ticket

Postercard

Size: 5*7in


I created a set of postcards based on Richard Tuttle’s Tentative series. This
series features bright colors and a
playful, childlike artistic approach.
To reflect this, I designed the back
of the postcards to showcase all the images included in the series, while
the front of each card displays a single artwork. This design choice highlights
both the scale of the collection and the unique style of the works.

Banner

I designed three types of banners, each featuring Richard Tuttle’s name along with the exhibition title, Past. I continued to use the gray tones frequently seen in his works, along with a watercolor style, to maintain visual harmony with his artistic aesthetic.

Website

I designed an art exhibition website for Richard Tuttle: Past using Figma, showcasing all the artworks featured
in the exhibition. Users can explore the website to view detailed images and descriptions of the pieces online.

For the color scheme, I continued to use low-saturation tones to maintain a co-hesive aesthetic. Additionally, on the artwork browsing page, I implemented a hover effect where the artwork enlarges when the cursor moves over it, allowing users to see the details more clearly.


Gallery  Interior  Design

In terms of exhibition layout and design, since Richard Tuttle often creates small-scale works, primarily in consistent square and rectangular formats, I arranged an entire wall to display his pieces, ensuring
a sense of uniformity and continuity.

For separate but thematically connected works, I positioned them alongside the staircase, allowing viewers to be immer-sed in the artist’s creations as they
move through the space. This appr-
oach enhances the unique tranquil
and ethereal atmosphere that
defines Richard Tuttle’s work.