CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
emial: zcb0229@gmail.com



Poster
  1. Expand your vision
  2. The Outer Worlds
  3. “What a time to be a vibe”

Typography
  1. Animated Typography - WATER
  2. “Women know your rights!”
  3. Helvetica Booklet
  4. SVA Building Guide

Branding
  1. Olympic Branding Series
  2. Artist Exhibition

Motion
  1. Table of Life

Web 
  1. Dolce Vita Editorial Web




HELVETICA BOOKLET


Introduction



The Helvetica font is renowned for its simplicity and neutral design, which conveys a sense of modernity and rationality. I combined it with collage and used a black-and-white color scheme, creating a strong contrast that better highlights Helvetica's characteristics of "coolness" and "balance."


Front

Back

Final  look

Size: 8.5*2.7 in