CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
Email: zcb0229@163.com



Poster / Motion Poster
  1. Expand your vision Motion Poster
  2. NASA Artemis Mission Motion Poster

Typography / Editorial Design
  1. Animated Typography - WATER
  2. SN37 Studio Coffee Table Book
  3. XENO Magazine
  4. Helvetica Booklet
  5. SVA Building Guide

Branding
  1. ICP
  2. Hyperboloid Music Label
  3. MOMOYA
  4. Olympic Branding Series

Business Project
  1. BYD 
  2. MAXHUB 
  3. Moutai 

Motion
  1. Table of Life
  2. 4 Different Kinds of Introverts

Packaging
  1. Wild Orchard Tea Shot
  2. PIERREPONT GIN

Interactive
  1. Interactive Fluid

Web 
  1. Dolce Vita Editorial Web


Fine Arts
  1. Paprika
  2. Botanical Garden
  3. Year of the Rabbit
  4. Little Room
  5. Lost Castle








ICP



Introduction


This project is a brand redesign for ICP. Respecting its existing style and DNA, I updated the visual language using black-and-white tones to highlight socially engaged photography. Inspired by ICP’s geometric interior, I introduced spatial concepts into the logo and motion graphics. The system extends to banners, wayfinding, icons, and posters, making ICP more clear, contemporary, and professional.


Logo

The ICP exhibition space features intersecting geometric forms, creating a rational, cool, and structured atmosphere. Therefore, I introduced geometric and spatial concepts into the logo and motion graphics—using structure, rhythm, and hierarchy to enhance the brand's sense of space and contemporary feel.
Logo MotionBusiness CardIconPosterBannerTicketBookcoverGuidebook
Souvenir
Exterior signInsta PostWebStation
promotional
video