CHENBING
ZHANG
School of Visual Arts
2026 BFA Design
ins: @cz_adoEmail: zcb0229@gmail.com
CHENBING
School of Visual Arts
ins: @cz_adoEmail: zcb0229@gmail.com
Poster / Motion Poster
BYD
Introduction
This commercial project was part of my internship at BlueFocus. I was mainly responsible for social media promotional posters and TikTok product videos for the BYD Auto brand. My poster design work covered a wide range of themes, including seasonal campaigns, product promotions, holiday celebrations, carbon reduction initiatives, selling-point highlights, and sales performance. Additionally, I edited and produced TikTok promotional videos to enhance brand engagement.
I primarily used Adobe Photoshop and Illustrator, along with AI-generative tools such as Kling AI, Dreamina, MidJourney, and Liblib to support the creative process.
About BYD
BYD, a global leader in new energy vehicles, is committed to driving innovation in sustainable mobility. The brand not only focuses on advanced technology and design but also emphasizes environmental responsibility and user experience.
As part of the brand’s integrated marketing strategy, we developed a series of visual and digital assets to strengthen its identity and market presence:
Carbon Reduction Posters — highlighting BYD’s contribution to green mobility and reinforcing its vision of a sustainable future.
Product Selling Point Posters — visually showcasing key features such as long battery life, intelligent systems, and modern design.
Sales Performance Posters — celebrating milestones and building consumer trust through proven success.
Promotional Videos for Social Media — engaging storytelling on platforms like TikTok, bringing the brand closer to younger audiences and global markets.
Through these branding services, the campaign not only communicated BYD’s core values but also enhanced brand recognition and emotional connection with consumers worldwide.
Brand Strategy
Brand Positioning
Position BYD as a global leader in new energy vehicles, emphasizing innovation, sustainability, and user-centric design.
Core Messaging
Highlight three pillars:
Sustainability — through carbon reduction campaigns and eco-friendly narratives.
Innovation & Technology — showcasing unique selling points like long battery life, smart systems, and modern aesthetics.
Trust & Reliability — communicating sales milestones and market achievements to reinforce consumer confidence.
Communication Channels
Visual Branding Assets: Carbon reduction posters, selling point posters, and sales performance posters to establish a strong visual identity.
Digital Storytelling: Short-form promotional videos on TikTok and other platforms to engage younger audiences and expand global reach.
Strategic Goals
Strengthen brand recognition worldwide.
Build emotional connection with consumers through sustainability storytelling.
Position BYD as not only a car manufacturer but also a pioneer shaping the future of mobility.