CHENBING
ZHANG

School of Visual Arts
2026 BFA Design

ins: @cz_ado
Email: zcb0229@163.com



Poster / Motion Poster
  1. Expand your vision Motion Poster
  2. NASA Artemis Mission Motion Poster

Typography / Editorial Design
  1. Animated Typography - WATER
  2. SN37 Studio Coffee Table Book
  3. XENO Magazine
  4. Helvetica Booklet
  5. SVA Building Guide

Branding
  1. ICP
  2. Hyperboloid Music Label
  3. MOMOYA
  4. Olympic Branding Series

Business Project
  1. BYD 
  2. MAXHUB 
  3. Moutai 

Motion
  1. Table of Life
  2. 4 Different Kinds of Introverts

Packaging
  1. Wild Orchard Tea Shot
  2. PIERREPONT GIN

Interactive
  1. Interactive Fluid

Web 
  1. Dolce Vita Editorial Web


Fine Arts
  1. Paprika
  2. Botanical Garden
  3. Year of the Rabbit
  4. Little Room
  5. Lost Castle








MOMOYA



Introduction


In rebranding MOMOYA, a parfait shop famous for its giant layered towers, I used bright, soft colors and flavor illustrations to create a younger, vibrant brand identity. The logo arranges "MOMOYA" letters into a parfait form, with each layer represented by a different color.


Logo

Inspired by the layered parfait shape, the "MOMOYA" logo arranges its letters in parfait form, using multiple colors to reflect each layer's hue.
Business CardMenuPosterSidewalk Sign PosterPackage DesignBannerStore
Souvenir
Web